category: Marketing Tips

4 Benefits You Will Get from Sending Email Newsletters

For everyone from freelancers to individuals to business owners, email newsletters create connections and strengthen relationships.

Send More Effective Subject Lines with A/B Testing

With SpeedyMail A/B testing EVERY subject line you send is a winner!

Don’t Be Bashful. For Improved Results, Include a Firm Call to Action.

A Call to Action! Sounds heroic right. Like a Roman general motivating troops to charge into battle! But what is it? The Call to Action is the part of your email, where you actually instruct your readers to move on to the next step. Most effective sales copy includes one such statement. How do you [...]

What’s the Best Day of the Week to Send Emails?

To send or not to send, that is the question! The answer depends on whether or not it is a Monday.

Always Be Useful: The Golden Rule of Copywriting

Remember Abu, Aladdin’s feisty monkey sidekick? I think of him a lot when I’m writing email copy because his name is an acronym for my most important rule: Always Be Useful. Every email I write, I ask myself whether I’m sharing something of value with my reader. If not, I imagine Abu throwing apples at [...]

5 Killer Resources for Free Stock Photos

Finding the right photo to add some zest to your emails can feel a bit like being on safari. And if you don’t have the budget to buy stock art, let alone hire a professional photographer, the hunter can begin to feel like the hunted. You might be tempted to go photo-less or worse, grab [...]

How to Write Emails That Don’t Scare Away Your Reader

Ever encounter an email or a blog post that goes on and on and on with no visual breaks? You’ve encountered a SCARY TEXT BLOCK MONSTER! When readers see one in their email, their minds scream: “AHHH! I don’t have time for this! I’ll never get through it all! Information Overload! AHHH! What’s on YouTube?” [...]

5 Subject Line Tricks that Get Your Emails Read

No matter how great the content inside, if your email is never opened, it is almost not worth sending.