The goal of any email newsletter is to be read by subscribers. Usually, the more subscribers the better.
While there are many ways to increase the size of your email list, the easiest and best way still remains a newsletter signup form on your website.
Where you place that form, however, can have a big impact on its effectiveness.
We recommend placing your signup form in 2 spots:
What does ‘above the fold’ mean?
Think of a newspaper. When you fold a newspaper in half, some of the information is hidden from view – but the main headlines are all still ABOVE the FOLD.
This term applies to the web as well. You want your most important information in the part of the screen that does not require visitors to scroll down. For the technically-minded, the top 600-700 pixels or so on average.
On the web, anything you want to GUARANTEE will be seen by visitors should be placed Above the Fold. This is where your email signup form should go.
We recommend placing it in either the top right or top left of the page below your header and navigation.
REMEMBER: the higher up your signup form is on your web page, the more signups you will receive!
For those readers with blogs, we’ve found an auxilary placement that rakes in additional subscribers.
This is not meant to replace the form in the upper part of your screen, but to work in conjunction with it. Place a section below each article saying something to the effect of:
‘Enjoy this article? Get more weekly email newsletter!
Signup here for specials and updates direct to your Inbox — Available Free!
(Insert Form Here)’
This encourages people that are currently enjoying your valuable content to join your email list and receive more from you.
Don’t make the mistake of only placing your sign up form on one page of your site. You never know when or where someone might want to sign up. Put a signup form on every single page of your site.
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