To send or not to send, that is the question! The answer depends on whether it’s a Monday.
Email marketing experts have done much research and analysis on the best day of the week to send email campaigns.
The overall results from oodles of studies come to the same conclusions: Emails sent on Tuesdays, Wednesdays, and Thursdays have the highest chance of being opened.
While these findings are useful, the actual answer may depend on your particular market.
Let’s take a look at the days of the week to examine this further:
Many people check their email first thing on Monday after a long weekend. However, with 2 days of backlogged messages, there is an increased chance that your email will get lost in the shuffle.
Also lots of people are considerably more grumpy on Mondays. So unless your email newsletter is all about puppies, they might not be in the receptive mood your hoping for.
Monday is probably the worst day of the week to send email campaigns.
Probably the Sweet Spot of Email Marketing Days. The clutter has been cleared away from Monday and the weekend allowing your message to arrive free and clear of distractions.
However, if you are marketing an upcoming weekend event or special, Tuesday may be a little too far off. Tuesday messages are better for calls to action for the current week or are not time-specific.
Also, a bit easier to catch inbox attention. Many subscribers are beginning to think about the weekend as well, so this may be the time to strike while the iron is hot.
Keep your marketing messages friendly and less aggressive as subscribers plan their time off work.
A bit of a mixed bag. People tend to receive less email on Friday so your message is likely to get seen. However, most people are in a rush to finish up tasks before the weekend and spend less time checking email. Friday messages are often trashed on sight or put off and forgotten.
If you must send on Friday, aim for earlier in the day to give your reader time to take action.
Many people casually check their email on the weekends so it is a prime time to send offers. However, you run the risk of coming across as intrusive and alienating your readers. In this case, the cons outweigh the pros.
Our advice: Avoid the weekends if you can or only send highly targeted messages to users you know will be receptive.
Tuesday is best followed by Wednesday then Thursday.
To test for your own market, simply send your messages on a few different days and use SpeedyMail’s powerful analytics to compare and see which gets the highest response rates.
Whatever day you eventually decide is best, always remember: CONSISTENCY IS KEY.
If you send a weekly newsletter, make sure to send it the same time day after day. Readers appreciate reliability. You can easily schedule your emails in advance to achieve this with SpeedyMail’s awesome scheduling features.
Schedule your emails to be sent late in the morning between 10am and 11:30am – just before lunch. This is when readers are most likely to have time to check their inboxes.